'Shine through the Glasses and you will find my Passion'.
BROCHURE
DESIGN
PACKAGE DESIGN
MARKETING DESIGN
When an idea strikes,
you will need a pair of sunglasses !
BROCHURE
'I believe that Good Design
can sustain in time'.
ANNUAL REPORT
LOGO DESIGN
MARKETING COLLATERALS
This Annual Report was designed for
Etac Sales Ltd.
This is an international trading company. Through trading offices in strategic locations all over the world,
the firm imports merchandise to fill orders placed by department stores, chain stores and specialty stores.
This is a 70-page perfect binding annual report.
The overall objective is to enhance the brand image of
Etac Sales through the style of photography and design.
Etac Sales' Company Profile
This spread is showing the Britches Classic Sport which distributes quality men's casual wear.
'O'Lait' is a milk product produced in Australia.
There are two kinds of O'Lait product -
the O'Lait Full-Cream Milk and
O'Lait Skim Milk.
The creative objective is to design a simple and
an easy to recall milk package. Instead of
using images, I had used typography and repeat
the word 'MILK' to create a strong, an easy-
recognizable graphic for the consumers.
The logo and package designs of
both the O'Lait's full-cream and skim milk
were created for Foodgears Coffee & Beverage International Limited, under the umbrella of
Foodgears Ind. International Limited.
O'Lait Full-Cream Milk Actual Packages
O'Lait Full-Cream Milk (1 Litre) Package Design
O'Lait Skim-Milk (1 Litre) Package Design
A 40-page Company Brochure designed for
Foodgears Ind. International Limited.
The creative criteria of this brochure is to illustrate Foodgears' brand image to be well connected to
the food industry internationally. Second of all,
each category need to be designed for
consumers' easy reference.
This 40-page perfect binding brochure is showcasing
all the different food and beverage products
from grocery to dairy items; I have assigned
each category with a different color tone for
functional purposes.
Grocery Divider
Fruit Divider
Dairy Divider
A 8-page gate-folded leaflet designed
for Hong Kong Tourism Board in
promoting Wine & Dine Month.
The objective of this consumer leaflet is to illustrate Hong Kong as the 'Culinary Capital of Asia', it has brought together a rich combination of the finest ingredients, superb award-winning restaurants and
a dazzling range of international cuisines.
Logo Design for different industries.
This logo was designed
for a medical doctor practicing in California, USA.
Client will like to see the symbol of first-aid and associated with people
in the design.
Seatrade Hong Kong Cruise Forum Event Logo was designed for Hong Kong Tourism Board, Hong Kong.
The creative criteria is to design a logo which will illustrate the skyline of Hong Kong and the New Cruise Terminal as the main
visual background.
A condominium brand logo
was designed for H&R Developments, a real estate
developer in Toronto, Canada.
The creative is showcasing an intriguing contemporary business style which is in fact going Downtown West.
The 24-page MEHK brochure...
Cruising into a World of Opportunities!
This cruise brochure is selling Hong Kong as the Asia's Cruise Hub…tradition meets modernity with
Hong Kong's immersive shopping experience;
from the celebrated Temple Street night bazaar that amazes the most seasoned bargain-hunters to the stylish designer boutiques in chic city malls.
The creative approach is to design the brochure in a vibrant, trendy and full of energy tone of manner that will represent Hong Kong.
Designing from event logos, direct mails, displays,
invitation cards, juice labels, LED flashing pins, point-of-purchase,
recycled bags, paper weights to wine labels.
Here are some of the highlights.
Hong Kong Summer Spectacular Event (HKSS)
The Event Logo, Logo Guidelines, Consumer's Leaflet and Displays were designed for the Hong Kong
Tourism Board; and I had utilized the same grid/design throughout the whole concept from 2-D leaflet to
3-D displays which was exhibited at the Hong Kong Convention Centre.
Hong Kong Wine & Dine Festival
The Direct Mail piece was designed to draw
consumers to attend the once-a-year wine
and dine event.
Seatrade Hong Kong Cruise Forum
There were different items designed for MEHK
of the Seatrade Hong Kong Cruise Forum
Event: Event Logo, Souvenir Paper Weight
and other applications such as Delegate Bag,
Invitation Card, Notepad, Power-point Cover
Page, Programme Book Cover and Stationery.
Global Sources Lifestyle and Fashion Shows
2019
LSFA Booklet
New World Facilities Management Company Limited
2020
‘Artist in Residence @ Y Loft 2020’ e-DM
Bell Canada Phone Cards
Bell Canada Phone Card for
Chinese New Year of The Rabbit
Bell Canada Phone Card for
Chinese New Year of The Tiger
ZenithLink Christmas & New Year Promo
2020 Covid -19 Poster - ‘Mask’
WEARING A MASK
The culture difference between the East and the West in wearing a mask demonstrating literally by using the contrast in sizing of Chinese and English typography.
2020 Mid-Autumn Festival
October 1, 2020
The Mid-Autumn Festival also known as the Lantern Festival and is a festival celebrated by the Chinese. On this day, the Chinese believe that the moon is at its brightest and fullest size, coinciding with harvest time in the middle of Autumn. Lanterns will be designed/displayed in all sizes and shapes; being treated as beacons to light the way to prosperity.